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Most shoe companies have long since moved manufacturing overseas or other parts of the country where labor is cheaper, but New England and the Boston area in particular still have the largest concentration of workers versed in design, sourcing, marketing and other aspects of the industry, he said. Other shoe companies in the region include Clarks, the British shoe maker, which relocated its roughly 400 workers in its North American office from Newton to Waltham this past October as well as PUMA, the German sneaker maker that opened a global office in downtown Boston in 2002 for about 150 workers and also has its North American headquarters located about 40 miles northwest of the city, in Westford, Mass. The concentration of shoe companies in Boston could help spur new innovations in the industry, said Lauren Beitelspacher, a marketing professor at Babson College in Wellesley. I think youll start to see this evolution of more refined footwear. Youll see a resurgence in the artistry, design and development from this merging of fashion, innovation and design, she said. The talent is here to create a really unique ecosystem. Officials with Converse Inc. say the decision to relocate its 500 workers from Andover, Massachusetts, near the New Hampshire border, was a natural choice, given the companys heritage - founded just outside Boston in 1908 - and the citys rich culture. The company, owned by Oregon-based sportswear giant Nike Inc., now occupies a prime spot overlooking the Charles River and TD Garden, its massive corporate logo greeting drivers entering the city from points north. New Balance spokeswoman Amy Dow said the 110-year-old companys sleek new global headquarters - which opened next to its decades-long home in the citys Brighton neighborhood and houses roughly 600 workers - reflects a relentless dedication to become one of the top athletic brands. The cruise-liner-looking headquarters, which towers over the Massachusetts Turnpike as drivers approach Boston from points west, is part of an ambitious development that includes practice facilities for the NHLs Bruins and the NBAs Celtics, a hotel, residences, a commuter rail station, and a track and field complex.
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